Why work with me?

With over 25 years of experience delivering .NET-based platforms, I bring long-term engineering perspective to Umbraco projects — from architecture and implementation through to optimisation and scaling.

I focus on building systems that are stable, maintainable, and designed to evolve with the business, rather than short-term website delivery.

Trust

Umbraco platforms often become critical parts of a business’s digital infrastructure.

Because of that, trust in both technical direction and delivery is essential.

I work closely with clients and teams to ensure clear expectations, predictable delivery, and well-structured systems that behave reliably in production environments.

Clarity

Technical decisions should never be unclear or overcomplicated.

I take a straightforward, engineering-led approach to communication — explaining architecture, trade-offs, and implementation decisions in a way that is practical and easy to understand.

Whether working with internal teams or external stakeholders, the goal is always the same: remove ambiguity and ensure alignment throughout the project.

Commitment

I work on platforms with long-term impact, not short-term output.

That means considering performance, scalability, maintainability, and how a system evolves after initial delivery.

From early architecture decisions through to optimisation and ongoing improvement, I remain focused on delivering robust Umbraco solutions that continue to perform in real-world use.

My clients love the work I produce

After having 3 full website rebuilds in the space of 4 years from different web design agencies which produced disappointing end results and bad service we knew we had to change the type of company we wanted to attempt our next build. We decided to look for a local designer / developer who we hoped could offer everything we ‘thought’ we needed but also suggest ideas beyond our brief and at the same time give advice how to design a better website, that is when we found Craig.

Needless to say the initial brief for Craig wasn’t an easy one as we were looking to re-launch 13 Football Club Online Stores at the same time, all running off one application. However it must have been fate that we were to find Craig for this project as the platform that he uses to build eCommerce sites had just added this functionality and Craig didn’t shy away from the scale of the task. Working closely with Craig and following his guidance we were able to create our own bespoke theme, which for the first time for us was fully responsive for easy tablet and mobile viewing and each theme could be adjusted for each individual store. Craig also solved many issues where the default system couldn’t accommodate our end goal. By the time we came to launch the sites we had a system in place that far surpassed anything we previously had.

That was 7 years ago, since then the sites have continually been upgraded and themes refreshed with new functions added along the way, always striving to make the sites as good as they can be and keeping up with the fast pace changes and expectation of websites in the current digital era.

Brands I've produced work for

I've worked with and for a great deal of well known brands over the years.

FAQ's

Your questions answered.

Common Questions

Below are some common questions about how I work, pricing, and engagement.

01

What are your pricing terms?

My work is typically scoped based on complexity, architecture, and delivery requirements rather than fixed templated packages.

For smaller engagements or ongoing support, I work on a day rate basis. For larger platform builds (such as CMS or eCommerce systems), I provide fixed or milestone-based pricing following an initial technical discussion.

Most projects are structured with an initial deposit, followed by staged payments aligned to delivery milestones, with final payment on go-live or completion.

Longer-term clients often move onto a retained engagement model for ongoing development, optimisation, and platform evolution.

02

Are you a developer or a consultant?

I am a senior .NET engineer working across both architecture and implementation.

That means I design systems, define technical structure, and also build and deliver production-ready solutions using ASP.NET Core, C#, Azure, and platforms such as Umbraco CMS and nopCommerce.

My focus is on building and improving real-world systems — not just producing static websites or theme-based implementations.

03

Do you provide hosting?

Where required, I can assist with deployment and infrastructure setup, typically within Azure or client-managed environments.

My primary focus is on application architecture and performance rather than long-term hosting provision, although I ensure systems are deployed correctly, securely, and optimised for production.

04

Do you offer maintenance or retained support?

Yes.

Many clients move onto a retained engagement model where I provide ongoing development, optimisation, and platform improvements.

This is particularly common for eCommerce and CMS platforms that require continuous evolution, integration work, or performance tuning.

05

How do you approach performance and optimisation?

Performance is a core consideration in all systems I build.

I focus on:

- efficient database design
- clean API and service architecture
- caching strategies where appropriate
- minimising unnecessary server load
- ensuring scalability under real-world usage

The goal is always stable, predictable performance under production conditions — not just test environments.

06

Do you work with agencies?

Yes.

I regularly collaborate with agencies, internal development teams, and technical stakeholders as part of larger delivery structures.

This often includes working under NDA, contributing to existing platforms, or providing senior-level architectural input on complex systems.

07

Pricing

Engagements typically start from £2,500+ depending on scope, with larger CMS and eCommerce systems scoped individually.

Retained and ongoing work is usually structured around a day-rate equivalent depending on workload and responsibility.

Get in touch.

Drop me an email about your project - I’d love to hear from you.

Like a Chat?

  • 07712 288478
  • craig@untiedshoes.co.uk

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