Nearly 30 years of experience. A focus on what comes next.
For nearly three decades, I've worked alongside business owners, directors, project managers and development teams to turn complex challenges and ambitious ideas into practical digital solutions.
The most successful digital projects rarely begin with a discussion about programming languages or cloud platforms. They begin with understanding the organisation, the people it serves and the challenges it needs to overcome.
My experience spans independent consultancy, digital agencies, enterprise organisations and the public sector, with projects delivered for clients including Deloitte, NEC, Lotus F1 Team, the British Olympic Association, Dulux, AEG, Co-op, Ryobi, SCS Sofas and Coventry College.
I work with organisations at different stages of their digital journey: businesses planning their next stage of growth, agencies delivering complex client projects and established organisations looking to modernise or get more from existing platforms.
My role is to bring clarity to technical decision-making. That means understanding the wider business objectives, identifying opportunities, challenging assumptions and defining a practical approach that balances immediate priorities with long-term sustainability.
From discovery workshops and requirements gathering through to MVP definition, solution architecture and phased delivery roadmaps, I help turn early ideas into achievable plans, reduce technical uncertainty and establish the foundations for successful delivery.
From strategy to delivery.
Good technical strategy only creates value when it translates into results. I combine strategic consultancy with hands-on engineering experience, helping clients move from initial ideas and architectural decisions through to implementation, integration and deployment.
My involvement often continues long after launch. By helping organisations evolve their platforms, introduce new capabilities, improve performance and adapt to changing business needs, I support technology that remains useful, maintainable and commercially valuable over time.
The goal isn't simply to build something that works. It's to build something that helps the business move forward.
Building digital platforms that drive growth.
I help organisations turn ideas into digital platforms, overcome technical barriers and unlock opportunities for growth. From technical strategy and architecture through to hands-on engineering and long-term platform evolution, I combine commercial understanding with practical expertise to build solutions that perform, scale and deliver lasting business value.
01.
Technical Consultancy
Every successful project starts with understanding the business. I help organisations identify opportunities, shape ideas and make informed technology decisions. From independent technical assessments to architecture and delivery planning, I provide the clarity and direction needed to reduce risk and establish a strong foundation for growth.
02.
Digital Platform Development
I design and deliver bespoke digital platforms that solve business problems and create new opportunities. From customer portals and business applications to CMS-driven websites, eCommerce platforms and enterprise systems, I build solutions that support commercial objectives today and can evolve as the organisation grows.
03.
Umbraco & .NET Engineering
With nearly 30 years of .NET experience and extensive Umbraco expertise, I build and evolve digital platforms around the needs of the business. From greenfield development to complex integrations and platform modernisation, I combine robust architecture with hands-on engineering to deliver maintainable solutions that can scale with changing demands.
04.
Digital Transformation & Growth
Technology should create opportunities, not constrain them. I help organisations address underperforming platforms, modernise legacy systems and introduce new capabilities that support visibility, customer experience and commercial growth. Through practical, phased improvements, I help turn existing digital investments into stronger foundations for the future.
Trusted to deliver, trusted for the long term
After having three full website rebuilds in the space of four years from different web design agencies, which produced disappointing end results and poor service, we knew we had to change the type of company we wanted to work with for our next build.
We decided to look for a local consultant who we hoped could offer everything we ‘thought’ we needed, but also suggest ideas beyond our brief and give us advice on how to design a better website. That is when we found Craig.
Needless to say, the initial brief for Craig wasn’t an easy one. We were looking to re-launch 13 Football Club Online Stores at the same time, all running from one application. However, it must have been fate that we found Craig for this project, as the platform he used to build eCommerce sites had just added this functionality, and Craig didn’t shy away from the scale of the task.
Working closely with Craig and following his guidance, we were able to create our own bespoke theme which, for the first time for us, was fully responsive for easy tablet and mobile viewing. Each theme could also be adjusted for each individual store.
Craig solved many of the technical issues where the default system couldn’t accommodate what we ultimately wanted to achieve. By the time we came to launch the sites, we had a system in place that far surpassed anything we had previously had.
That was 10 years ago. Since then, the sites have continually been upgraded, themes refreshed and new functionality added along the way, always striving to make the sites as good as they can be while keeping pace with the rapidly changing expectations of websites in the digital era.
What has stood out for us throughout that time is Craig’s ability to understand what we are trying to achieve, challenge our thinking where appropriate and then find the right technical solution to make it happen.
Technical Consultancy & Delivery.
Every organisation faces different technical challenges. Whether you're planning a new digital platform, modernising a legacy system or looking for experienced technical leadership, I work alongside clients to help define the right solution before guiding it through successful delivery.
Every successful project begins with understanding the business, its objectives and the opportunities ahead. I work with clients to explore ideas, challenge assumptions and define a clear technical direction, shaping MVPs, delivery roadmaps and technology strategies that align with commercial goals, validate opportunities and establish a foundation for sustainable growth.
Modernising technology isn't just about replacing legacy systems — it's about unlocking potential. I help organisations address underperforming platforms, remove technical barriers, improve operational efficiency and introduce modern capabilities through carefully planned transformation programmes. The focus is on turning existing technology investments into stronger foundations for visibility, commercial opportunity and long-term growth.
Strong technical foundations create successful digital platforms. I design scalable, maintainable architectures that balance business requirements with engineering best practice, ensuring systems can integrate, perform and evolve as organisations grow. Every architectural decision considers not only today's requirements, but also the flexibility, performance and commercial opportunities the platform may need to support in the future.
Whether working directly with clients or alongside digital agencies and internal development teams, I provide experienced technical leadership throughout the project lifecycle. From early planning and technical decision-making through to guiding developers and supporting delivery teams, I help turn business objectives into practical technical solutions and keep projects moving towards meaningful outcomes.
Strategy only creates value when it's delivered successfully. I combine nearly three decades of hands-on .NET engineering experience with modern development practices to build reliable, scalable digital platforms, APIs, CMS and eCommerce solutions. Whether starting from scratch or improving an existing system, I focus on delivering technology that solves real business problems, improves capability and creates opportunities for future growth.
Umbraco has been central to many of the platforms I've delivered over the years. I specialise in advanced implementations, including bespoke builds, headless and hybrid architectures, custom property editors, API integrations and complex upgrades. I help organisations create flexible content platforms that support better digital experiences, strengthen their online presence and evolve alongside changing business and audience needs.
I develop bespoke content platforms, business applications, customer portals and API-driven systems, combining sound architecture with hands-on engineering. Whether launching a new digital service, extending an existing platform or connecting business systems, I build practical, maintainable solutions that support current objectives while creating the technical foundations for future expansion.
Many of the organisations I work with have remained clients for more than a decade. Rather than simply delivering software and moving on, I continue to provide technical guidance, platform evolution and strategic advice as businesses grow, technologies change and new opportunities emerge. This long-term involvement helps organisations protect their investment, adapt to changing demands and continually improve the value their digital platforms deliver.
My Work.
A small collection of my work - Regional & National
A consultancy built on experience.
Working together
More than technology. A trusted technical partnership.
For nearly three decades I've worked alongside businesses, digital agencies and enterprise organisations to help shape ideas, solve complex technical challenges and deliver platforms that create lasting business value. Every project is different, but the way I approach each engagement has remained remarkably consistent.
These three principles underpin every client relationship—from the first conversation through to long-term platform evolution.
01
Business First
Technology should solve business problems, not create them. Every engagement starts with understanding the organisation, its objectives and the challenges it's trying to overcome before discussing technology.
That ensures every recommendation is practical, commercially viable and aligned with long-term goals rather than short-term trends.
02
Pragmatic Technical Leadership
Nearly 30 years of consultancy has taught me that there is rarely a perfect technical solution—only the right solution for the organisation.
I help clients understand the available options, explain the trade-offs in straightforward language and provide clear technical direction that gives stakeholders confidence throughout the project.
03
Long-Term Thinking
Successful digital platforms evolve over time. I design solutions that are scalable, maintainable and capable of adapting as organisations grow.
Many of my client relationships have continued for more than a decade because the focus has always been on creating platforms that continue to deliver value long after the initial launch.
Let's start with a conversation - Whether you're planning a new digital platform, modernising an existing system or simply looking for an experienced technical partner to help shape the right solution, I'd be happy to discuss your project and explore how I can help.
Strategic enough to advise. Experienced enough to architect. Hands-on enough to build.
Nearly 30 years of independent technical consultancy
Untiedshoes was founded on a simple principle: successful digital platforms begin with understanding the business, not just the technology.
For almost three decades I've worked alongside business owners, directors, digital agencies and enterprise organisations to help shape ideas, solve complex technical challenges and deliver platforms that support real commercial objectives. From early discovery and technical strategy through to solution architecture, delivery and long-term platform evolution, I provide independent technical consultancy backed by extensive hands-on engineering experience.
Many of the organisations I work with have remained clients for years, relying on me as a trusted digital partner as their platforms continue to evolve. That long-term perspective allows me to focus not simply on today's requirements, but on creating solutions that remain reliable, maintainable and valuable as organisations grow and technology changes.
Why organisations choose to work with me?
For nearly 30 years I've helped businesses, digital agencies and enterprise organisations solve technical challenges with practical, commercially focused solutions. Whether shaping a new digital platform, modernising a legacy system or providing technical leadership on complex projects, my approach is always grounded in understanding the organisation before recommending the technology.
Many of my client relationships have continued for years because I focus on honest advice, clear communication and building platforms that continue to deliver value long after launch. I believe successful consultancy isn't just about delivering software—it's about becoming a trusted technical partner who helps organisations make confident decisions as their technology and business evolve.
A collaborative approach
Every project is different, but successful outcomes always depend on collaboration. I work closely with business owners, stakeholders, designers and development teams to ensure technical decisions remain aligned with commercial objectives while explaining complex ideas in clear, straightforward language.
By combining strategic consultancy with nearly three decades of hands-on engineering experience, I help organisations move from early ideas and technical uncertainty to scalable digital platforms that are practical to build, straightforward to maintain and ready to evolve as business needs change.
Trusted by..
