Nearly 30 years helping organisations build better digital platforms.
For nearly three decades I've worked alongside business owners, directors, project managers and development teams, and one thing has remained remarkably consistent; The most successful digital projects rarely begin with discussions about programming languages, cloud platforms or the latest technology. They begin with understanding the organisation, the people using the system and the challenges the business is trying to solve.
Whether I'm working with a growing business planning its next stage of digital investment, a digital agency delivering a complex client project or an enterprise organisation modernising legacy systems, my role is to help bring clarity to technical decision-making. That often means asking the right questions long before a single line of code is written—understanding the wider business objectives, identifying opportunities and helping define a practical, phased approach that balances commercial priorities with long-term technical sustainability.
Every organisation is different, but my approach remains consistent. Much of my work starts during the earliest stages of a project, helping clients shape ideas into achievable technical solutions. From discovery workshops and requirements gathering through to MVP definition, solution architecture and phased delivery roadmaps, I help reduce technical uncertainty and ensure projects are built on solid foundations from day one.
From strategy to delivery.
My involvement rarely ends at launch. Many of the organisations I work with continue to evolve their platforms over a number of years, introducing new features, modernising technology and adapting to changing business requirements. By combining strategic consultancy with hands-on engineering experience, I help clients make confident technical decisions and build digital platforms that continue to deliver long-term business value.
Technical Consultancy & Delivery.
Every organisation faces different technical challenges. Whether you're planning a new digital platform, modernising a legacy system or looking for experienced technical leadership, I work alongside clients to help define the right solution before guiding it through successful delivery.
Every successful project begins with understanding the business before selecting the technology. I work closely with clients to explore ideas, challenge assumptions and define a clear technical direction, helping shape MVPs, delivery roadmaps and technology strategies that align with commercial objectives while reducing project risk.
Modernising technology isn't just about replacing legacy systems—it's about enabling organisations to work more effectively. I help businesses evolve existing platforms, improve operational efficiency and introduce modern technologies through carefully planned, phased transformation programmes that minimise disruption while delivering long-term value.
Strong technical foundations create successful digital platforms. I design scalable, maintainable solution architectures that balance business requirements with engineering best practice, ensuring systems are built to integrate, perform and evolve as organisations continue to grow.
Whether working directly with clients or alongside digital agencies and internal development teams, I provide experienced technical leadership throughout the project lifecycle. From early planning and technical decision-making through to mentoring developers and supporting delivery teams, I help projects move forward with confidence.
Strategy only creates value when it's delivered successfully. I remain actively involved throughout implementation, combining nearly three decades of hands-on .NET engineering experience with modern development practices to build reliable, scalable digital platforms, APIs, CMS and eCommerce solutions that support real business needs.
Umbraco has been at the centre of many of the platforms I've delivered over the past decade. I specialise in advanced Umbraco implementations, including bespoke builds, headless and hybrid architectures, custom property editors, API integrations and enterprise content platforms that give organisations the flexibility to manage and evolve their digital presence with confidence.
Many of the organisations I work with have remained clients for more than a decade. Rather than simply delivering software and moving on, I continue to provide technical guidance, platform evolution and strategic advice as businesses grow, technologies change and new opportunities emerge.
My Work.
A small collection of my work - Regional & National
A consultancy built on experience
Working together
More than technology. A trusted technical partnership.
For nearly three decades I've worked alongside businesses, digital agencies and enterprise organisations to help shape ideas, solve complex technical challenges and deliver platforms that create lasting business value. Every project is different, but the way I approach each engagement has remained remarkably consistent.
These three principles underpin every client relationship—from the first conversation through to long-term platform evolution.
01
Business First
Technology should solve business problems, not create them. Every engagement starts with understanding the organisation, its objectives and the challenges it's trying to overcome before discussing technology.
That ensures every recommendation is practical, commercially viable and aligned with long-term goals rather than short-term trends.
02
Pragmatic Technical Leadership
Nearly 30 years of consultancy has taught me that there is rarely a perfect technical solution—only the right solution for the organisation.
I help clients understand the available options, explain the trade-offs in straightforward language and provide clear technical direction that gives stakeholders confidence throughout the project.
03
Long-Term Thinking
Successful digital platforms evolve over time. I design solutions that are scalable, maintainable and capable of adapting as organisations grow.
Many of my client relationships have continued for more than a decade because the focus has always been on creating platforms that continue to deliver value long after the initial launch.
Let's start with a conversation - Whether you're planning a new digital platform, modernising an existing system or simply looking for an experienced technical partner to help shape the right solution, I'd be happy to discuss your project and explore how I can help.
My clients love the work I produce
After having 3 full website rebuilds in the space of 4 years from different web design agencies which produced disappointing end results and bad service we knew we had to change the type of company we wanted to attempt our next build. We decided to look for a local designer / developer who we hoped could offer everything we ‘thought’ we needed but also suggest ideas beyond our brief and at the same time give advice how to design a better website, that is when we found Craig.
Needless to say the initial brief for Craig wasn’t an easy one as we were looking to re-launch 13 Football Club Online Stores at the same time, all running off one application. However it must have been fate that we were to find Craig for this project as the platform that he uses to build eCommerce sites had just added this functionality and Craig didn’t shy away from the scale of the task. Working closely with Craig and following his guidance we were able to create our own bespoke theme, which for the first time for us was fully responsive for easy tablet and mobile viewing and each theme could be adjusted for each individual store. Craig also solved many issues where the default system couldn’t accommodate our end goal. By the time we came to launch the sites we had a system in place that far surpassed anything we previously had.
That was 10 years ago, since then the sites have continually been upgraded and themes refreshed with new functions added along the way, always striving to make the sites as good as they can be and keeping up with the fast pace changes and expectation of websites in the current digital era.
Nearly 30 years of independent technical consultancy
Untiedshoes was founded on a simple principle: successful digital platforms begin with understanding the business, not just the technology.
For almost three decades I've worked alongside business owners, directors, digital agencies and enterprise organisations to help shape ideas, solve complex technical challenges and deliver platforms that support real commercial objectives. From early discovery and technical strategy through to solution architecture, delivery and long-term platform evolution, I provide independent technical consultancy backed by extensive hands-on engineering experience.
Many of the organisations I work with have remained clients for years, relying on me as a trusted digital partner as their platforms continue to evolve. That long-term perspective allows me to focus not simply on today's requirements, but on creating solutions that remain reliable, maintainable and valuable as organisations grow and technology changes.
Trusted by..
Why organisations choose to work with me?
For nearly 30 years I've helped businesses, digital agencies and enterprise organisations solve technical challenges with practical, commercially focused solutions. Whether shaping a new digital platform, modernising a legacy system or providing technical leadership on complex projects, my approach is always grounded in understanding the organisation before recommending the technology.
Many of my client relationships have continued for years because I focus on honest advice, clear communication and building platforms that continue to deliver value long after launch. I believe successful consultancy isn't just about delivering software—it's about becoming a trusted technical partner who helps organisations make confident decisions as their technology and business evolve.
A collaborative approach
Every project is different, but successful outcomes always depend on collaboration. I work closely with business owners, stakeholders, designers and development teams to ensure technical decisions remain aligned with commercial objectives while explaining complex ideas in clear, straightforward language.
By combining strategic consultancy with nearly three decades of hands-on engineering experience, I help organisations move from early ideas and technical uncertainty to scalable digital platforms that are practical to build, straightforward to maintain and ready to evolve as business needs change.