Expertise and capabilities

From technical strategy and architecture through to hands-on development and platform evolution, I bring independent technical expertise and practical engineering experience to digital projects.

I work across the full lifecycle, helping organisations understand complex technical challenges, make informed decisions and deliver platforms that are built to last.

Technical Consultancy

Independent technical expertise when you need clarity, direction or a second opinion.

I help business leaders, project teams and digital agencies navigate technical decisions with clear, impartial advice. From assessing an existing platform to defining the technical approach for a new project, I bring experience, context and a practical understanding of what works in the real world.

  • Technical Strategy
  • Technical Audits
  • Platform Reviews
  • Technology Selection
  • Technical Leadership

Digital Transformation

Modernising digital platforms without losing sight of the business they support.

I help organisations understand where technology is creating friction, limiting growth or becoming difficult to maintain. I identify opportunities for improvement and turn them into practical, phased plans that can be delivered without unnecessary disruption.

  • Platform Modernisation
  • Legacy Systems
  • Digital Roadmaps
  • Process Improvement
  • AI Integration

Solution Architecture

Designing the technical foundations for platforms that need to perform, integrate and evolve.

I design architectures that balance business objectives with performance, security, maintainability, scalability and cost. Whether working on a new platform or untangling an established one, I focus on solutions that are technically sound and practical to implement.

  • Solution Design
  • Systems Integration
  • AP Architecture
  • Cloud & Azure
  • Scalability

Digital Platform Development

Building bespoke digital platforms around the way your organisation actually works.

I design and develop content platforms, business applications, customer portals and API-driven systems using modern .NET technologies. My approach combines solid engineering with a clear understanding of content, data, integrations and the people who ultimately use and manage the platform.

  • Bespoke Development
  • Web Applications
  • Customer Portals
  • API Development
  • Systems Integration

Umbraco

13+ years building, upgrading and evolving bespoke Umbraco platforms.

I specialise in complex Umbraco solutions, including multilingual and multi-site platforms, bespoke functionality, integrations, APIs and sophisticated content structures.

I also work with organisations that need to upgrade, modernise or stabilise existing Umbraco platforms, helping them move forward without losing the investment they have already made.

  • Umbraco Upgrades
  • Multi-Site · Multilingual
  • Custom Development
  • Integrations

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nopCommerce

Bespoke eCommerce solutions built around complex products, processes and integrations.

I design and develop nopCommerce solutions for businesses with requirements that go beyond a standard online store, including complex product catalogues, multi-store environments, integrations and bespoke functionality.

For organisations with an established nopCommerce platform, I provide the technical expertise to modernise, extend and resolve complex challenges, helping the platform continue to support the business as it grows and evolves.

The focus is on building commerce platforms that are maintainable today and capable of evolving as the business grows.

  • eCommerce Development
  • Multi-store
  • Platform Upgrades
  • Bespoke Functionality
  • Systems Integration

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.Net & Full-Stack Development

Hands-on .NET engineering across the complete digital platform stack.

My development experience spans C#, .NET, ASP.NET Core, APIs, databases, Azure and modern front-end technologies.

Because I remain hands-on, technical recommendations can be tested against the reality of implementation. I can lead development, build solutions myself or work alongside an existing team to solve complex technical problems and move projects forward.

  • C# & .NET
  • ASP.NET Core
  • APIs
  • Azure
  • Front-End Development
  • Database Development

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Experience across sectors and scale

Nearly 30 years of consultancy has meant working with organisations of very different sizes, in very different sectors, and with very different technical challenges.

I've worked directly with business owners and growing organisations, alongside internal development teams and digital agencies, and within large enterprise and public-sector environments. Projects have ranged from focused websites and bespoke business applications to multi-site eCommerce platforms, enterprise systems and high-profile public-facing platforms.

That breadth of experience means I don't approach projects with a one-size-fits-all solution. I bring the technical and commercial context needed to understand what will work for the organisation, the people using the platform and the team responsible for evolving it.

eCommerce & Retail

Multi-store commerce platforms, product catalogues, customer journeys and integrated retail systems.

Sport & Leisure

Digital platforms for football clubs, sports organisations, tours and high-profile sporting events

Education

I've delivered Umbraco platforms for education organisations, including college websites and multilingual digital services, with complex content structures and information that needs to be clear and accessible to different audiences.

Public Sector

My public-sector experience includes working on Umbraco websites alongside bespoke applications and digital services, often within larger delivery environments involving multiple stakeholders, governance requirements, structured delivery environments and public-sector standards.

Professional Services

Enterprise applications and internal platforms supporting complex business processes and large-scale programmes.

Manufacturing & Consumer Products

Product platforms, registration systems, content-rich websites and digital tools supporting established brands

Health, Care & Social Enterprise

I've used Umbraco to support organisations working across health, care and social enterprise, creating content-rich platforms where accessibility, clarity and the needs of diverse audiences are particularly important.

Automotive & Motorsport

Time-critical digital platforms and campaign websites delivered around fixed commercial and sporting deadlines.

From small businesses to enterprise organisations, the scale may change, but the principle remains the same: understand the problem, choose the right approach and build something that works in the real world.

My clients value the work I produce

It's a pity that I can only select three attributes as all the listed attributes apply to Craig and his work.

We hired Craig to not only build our website, but to be the the technical consultant to advise and guide us through the project - working with him was an absolute pleasure. Nothing we asked for was too much trouble. Significant design alterations were usually made the same day before close of business, or were waiting for us to review the next morning. When we asked for something novel Craig went away and found out how to make it happen. Craig's advice was relevant, supportive, developmental and very welcome as he sought always to develop our ideas rather than impose his own.

Craig formed excellent relationships with our IT Team and our directors going on to work for one of our directors in relation to another project.

In terms of value for money Craig was excellent, his charges being related to the task we wanted and not to an attempt to re-brand the entire company as were some of the tenders we received.

Craig delivered exactly what we wanted on budget ahead of time and I commend him to you as I have to friends and colleagues.

Trusted By...

I've worked with and for a great deal of well known brands over the years.

Let's start with a conversation

Whether you're planning something new, modernising an existing platform or simply looking for trusted technical advice, I'd be happy to have a conversation.

Like a Chat?

  • 07712 288478
  • craig@untiedshoes.co.uk

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