ECOMMERCE - NOPCOMMERCE
AVEC SPORT
A heavily customised eCommerce platform evolved over more than a decade, combining bespoke commerce functionality, and third-party integrations to support continued growth.
The Project
Avec Sport — Bespoke eCommerce & Digital Platform Development
Working with Avec Sport I helped evolve its online presence into a bespoke eCommerce platform built around the needs of the sportswear business and its customers.
Built on nopCommerce and extended with custom functionality, the platform supported complex team kit ordering, personalised garments, shirt printing and reusable team stores. I also integrated Umbraco using a headless architecture, giving the business greater flexibility over its content and digital experience.
Beyond the initial development, the platform continued to evolve through ongoing improvements, rebranding and new capabilities. The work helped Avec Sport create a more professional online experience, differentiate itself from competitors and extend its offering through a network of more than 40 team retail sites operating within a single system.
The platform became an important enabler of sustained business growth. Across the period measured, annual order volumes increased by approximately 1,362%, while annual revenue grew by around 1,063%. This growth was supported by the continued evolution of the platform, combining bespoke commerce capabilities with performance improvements and a more flexible digital experience.
Beyond the initial development, the work included ongoing enhancements, rebranding and new capabilities, helping Avec Sport strengthen its online offering and expand through a network of more than 40 team retail sites operating within a single system.
Bespoke 'My Teams'
The ability to create, edit & delete multiple team kits / squads, then purchase the full kit once the customer is ready.
Bespoke Sizes Grid / Shirt Numbers / Logos
Avec provide various kits, and each kit can be embroidered - either with a preset logo, or the customer can upload their own logo. There's also the option for shirt name / number printing.
Custom shirt printing is available, and therefore required a bespoke 'Preview'. This bespoke functionality uses the specific font that is actually used on the final garment. The administrator is able to specify where exactly the preview letters and numbers can go based upon different shirts / shorts etc.
Testimonial : Martin Bullock
"After the success of our Just Sport Pro Club website build we enlisted the help of Craig to develop our Avec Sport site which prior to this was built on an extremely old out-of-the-box platform. The difference between the old and the new site was like night and day giving us a website which was clean, professional and one we were proud to promote and advertise. As with our Just Sport Pro Club sites the Avec Sport site has always been kept fresh and updated however the biggest change happened as we deployed our re-branding across the company which required a brand new theme and complete facelift of the entire website all of which we were guided by Craig to make sure it looked right and functioned as well on mobile as it did on desktop. Along with the re-brand we wanted to add the most functionality we have ever added to the site and this was to be all completely bespoke, Craig took the time to come visit us on multiple occasions to make sure that the end function was what we were aiming for and the end result was very impressive and pushed our site ahead of what many of our competitors were offering.
As a spin-off we used a lot of the work that was done on our main Retail Site and created mini retail sites that we could create and offer to teams so they could use them as their own online club store, we are up to 40+ sites running in one system. This became an impressive selling tool for us when looking for new business and gave us an additional edge over our competitors."